Tuesday 31 January 2017
Target Audience
Visuals
As fore-mentioned in my Music video pitch which can be found in my blog, I would apply these visuals to my music video because I believe that this song
gives off a Fashion show and lifestyle vibe so I would apply it to my music videos by maybe showing different styles or different
clothes which represent a particular type of lifestyle as well as showing fun
as I believe that this video is therefore i would incorporate maybe a gathering of friends
showing fun which may include showing different types of clothes or maybe a party
scene which i believe would fit very well with the theme. In terms of styles
and techniques, i would use various shots including Long
Shots, Medium Long Shots, Close Ups
which will enable us to further understand the song. Technique wise, I would
use Slow Motion for when the beat is
slower for when the fun is slow motion, a faster pace editing for where the
beat is faster for example during the Chorus as
well as close-ups of different people with
different styles which would therefore be quite
creative as well as a well lit room with quite happy and upbeat lighting.
Further aspects may include, Cutting
to the beat in the beginning, Different types of lights ie including the use of Gel lights which are found in our locations and simply the use of props in order to make our music video much more visually engaging.where the beat changes in the
intro.
Monday 30 January 2017
Richard Dyer's Star Theory
Stars as Constructions:
There are many ways in which a Star Persona or a Pop Artist can be constructed which may be through Media Coverage (i.e Interviews or Tabloid Gossip), Record covers, Their songs; Lyrics and Genre, Live Performances, Music Videos.
I believe that Alexandra Burke is a perfect example of a Star Persona construct which was moulded into a 'Star' due to the fact that she went from the person who she was when she first came to X-Factor which was a mild, humble, well-mannered girl into the image which was created to her once she began to make Records under the label of 'Syco' which she was signed to after her X-Factor win.
It is evident that she was moulded due to the fact that she started off by making Charity singles and crying humble on the 'X-Factor show into the 'Bad-Boys', Sexy kind of imagine which was shown through her hit after the show called 'Bad-Boys'. The Difference in Both songs which happened through the ability of her being signed therefore shows that she was moulded into a character as we see that in the 'Hallelujah' video, She portrayed as a Natural, Sweet kind of image and even through the way she's dressed and the way her hair is, she is shown as very innocent compared to where she wear's some high laced heels, a very tight leather outfit and cleavage on show which portrays her as much more seductive and provocative which therefore shows the difference.
In order to be successful, An artist has to connect with their target audience on a personal level as as well as through music. A star personality is formed in order to create a sense as a 'real human', possessing gender & race characteristics, and existing against a socio-historic background which may be deemed as normal to society. We tend to read them as not-entirely-fictional, as being are very much of their time and culture, the product of a particular generation. Stars provide audiences with a focus for ideas of 'what people are supposed to be like' (e.g for women, thin/fair/beautiful) - they may be more inclined to conforming to it (thin/beautiful) or providing difference (fat/still lovable/plus size).
This category is about promoting certain ideologies, culture values & attitudes which are built to be an attractive the audience's interest through these qualities as well as also being a gateway in which these stars are able to share ideas and opinions which real helps build up this persona. Some examples of this may be doing a certain hairstyle such as braids or cutting your hair which leads fans to also be able to express themselves in such a way or for example tweeting something on a twitter feed in order to express their opinion for instance; Beyonce often tweeting about Feminism and Girl Power.
There are many ways in which a Star Persona or a Pop Artist can be constructed which may be through Media Coverage (i.e Interviews or Tabloid Gossip), Record covers, Their songs; Lyrics and Genre, Live Performances, Music Videos.
I believe that Alexandra Burke is a perfect example of a Star Persona construct which was moulded into a 'Star' due to the fact that she went from the person who she was when she first came to X-Factor which was a mild, humble, well-mannered girl into the image which was created to her once she began to make Records under the label of 'Syco' which she was signed to after her X-Factor win.
It is evident that she was moulded due to the fact that she started off by making Charity singles and crying humble on the 'X-Factor show into the 'Bad-Boys', Sexy kind of imagine which was shown through her hit after the show called 'Bad-Boys'. The Difference in Both songs which happened through the ability of her being signed therefore shows that she was moulded into a character as we see that in the 'Hallelujah' video, She portrayed as a Natural, Sweet kind of image and even through the way she's dressed and the way her hair is, she is shown as very innocent compared to where she wear's some high laced heels, a very tight leather outfit and cleavage on show which portrays her as much more seductive and provocative which therefore shows the difference.
Stars As Personalities:
In order to be successful, An artist has to connect with their target audience on a personal level as as well as through music. A star personality is formed in order to create a sense as a 'real human', possessing gender & race characteristics, and existing against a socio-historic background which may be deemed as normal to society. We tend to read them as not-entirely-fictional, as being are very much of their time and culture, the product of a particular generation. Stars provide audiences with a focus for ideas of 'what people are supposed to be like' (e.g for women, thin/fair/beautiful) - they may be more inclined to conforming to it (thin/beautiful) or providing difference (fat/still lovable/plus size).
Stars As Products for the Industry and the Audience:
Stars are used by the music industry to serve a purpose which is to make money for the industry or out of the industry and the audience who in being fans may purchase or connect with these products through buying official merchandise or even down to record buying.
This element is crucial to stars as there is a range of audiences it caters to, from primary school children to angry teens and all of this in the name of keeping us all happy.
Stars As Products for the Ideology & Culture:
This category is about promoting certain ideologies, culture values & attitudes which are built to be an attractive the audience's interest through these qualities as well as also being a gateway in which these stars are able to share ideas and opinions which real helps build up this persona. Some examples of this may be doing a certain hairstyle such as braids or cutting your hair which leads fans to also be able to express themselves in such a way or for example tweeting something on a twitter feed in order to express their opinion for instance; Beyonce often tweeting about Feminism and Girl Power.Questionnaire Exemplar
1. Tell us a little about you:
Ethnicity:
Age:
Sexual orientation:
Area you live in:
Gender do you best identify yourself with:
2. When was the last time you watched a music video?
3. What's your favourite music genre? Why?
4. What's your favourite Platform to find and engage with Music videos in?
5. When was the last time which you brought a CD, Artist's Merchandise and/or Albums or Songs from Platforms such as Itunes etc?
6. What's the first thing which captures you or keeps you engaged in a music video and why?
7. What's your opinion on South London Rappers?
8. If you could create a music video, what are the top 4 things which you would highlight as the most important things needed for a music video?
9. What is your opinion of the song which was shown to you (Please be as honest and detailed as possible)
10. Imagine you had to create a video to the song, What would you add to the video for this song and why?
14. Which location(s), themes, styles and techniques would you best associate with this music video/son?
Locations:
Themes:
Styles(Inc. Outfits):
Techniques:
Ethnicity:
Age:
Sexual orientation:
Area you live in:
Gender do you best identify yourself with:
2. When was the last time you watched a music video?
3. What's your favourite music genre? Why?
4. What's your favourite Platform to find and engage with Music videos in?
5. When was the last time which you brought a CD, Artist's Merchandise and/or Albums or Songs from Platforms such as Itunes etc?
6. What's the first thing which captures you or keeps you engaged in a music video and why?
7. What's your opinion on South London Rappers?
8. If you could create a music video, what are the top 4 things which you would highlight as the most important things needed for a music video?
9. What is your opinion of the song which was shown to you (Please be as honest and detailed as possible)
10. Imagine you had to create a video to the song, What would you add to the video for this song and why?
14. Which location(s), themes, styles and techniques would you best associate with this music video/son?
Locations:
Themes:
Styles(Inc. Outfits):
Techniques:
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