There are many ways in which a Star Persona or a Pop Artist can be constructed which may be through Media Coverage (i.e Interviews or Tabloid Gossip), Record covers, Their songs; Lyrics and Genre, Live Performances, Music Videos.
I believe that Alexandra Burke is a perfect example of a Star Persona construct which was moulded into a 'Star' due to the fact that she went from the person who she was when she first came to X-Factor which was a mild, humble, well-mannered girl into the image which was created to her once she began to make Records under the label of 'Syco' which she was signed to after her X-Factor win.
It is evident that she was moulded due to the fact that she started off by making Charity singles and crying humble on the 'X-Factor show into the 'Bad-Boys', Sexy kind of imagine which was shown through her hit after the show called 'Bad-Boys'. The Difference in Both songs which happened through the ability of her being signed therefore shows that she was moulded into a character as we see that in the 'Hallelujah' video, She portrayed as a Natural, Sweet kind of image and even through the way she's dressed and the way her hair is, she is shown as very innocent compared to where she wear's some high laced heels, a very tight leather outfit and cleavage on show which portrays her as much more seductive and provocative which therefore shows the difference.
Stars As Personalities:
In order to be successful, An artist has to connect with their target audience on a personal level as as well as through music. A star personality is formed in order to create a sense as a 'real human', possessing gender & race characteristics, and existing against a socio-historic background which may be deemed as normal to society. We tend to read them as not-entirely-fictional, as being are very much of their time and culture, the product of a particular generation. Stars provide audiences with a focus for ideas of 'what people are supposed to be like' (e.g for women, thin/fair/beautiful) - they may be more inclined to conforming to it (thin/beautiful) or providing difference (fat/still lovable/plus size).
Stars As Products for the Industry and the Audience:
Stars are used by the music industry to serve a purpose which is to make money for the industry or out of the industry and the audience who in being fans may purchase or connect with these products through buying official merchandise or even down to record buying.
This element is crucial to stars as there is a range of audiences it caters to, from primary school children to angry teens and all of this in the name of keeping us all happy.
Stars As Products for the Ideology & Culture:
This category is about promoting certain ideologies, culture values & attitudes which are built to be an attractive the audience's interest through these qualities as well as also being a gateway in which these stars are able to share ideas and opinions which real helps build up this persona. Some examples of this may be doing a certain hairstyle such as braids or cutting your hair which leads fans to also be able to express themselves in such a way or for example tweeting something on a twitter feed in order to express their opinion for instance; Beyonce often tweeting about Feminism and Girl Power.
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